You might find KeepTruckin branding in some places for a while because we didn’t want to stop innovating as we are changing our name. Despite rapid growth in other industries, trucking represents the majority of our customer base.Ī: Our products will continue to work the exact same way, only with a change of name and new colors to reflect the Motive brand. Trucking is the heart and soul of our company, and we remain absolutely committed to our trucking customers and the people who use our products the most: Truck Drivers, Fleet Managers, and Safety Managers. Q: Does it mean you will no longer focus on trucking?Ī: Absolutely not. We believe that our customers will come to love the Motive brand just as much as they did the KeepTruckin brand. We know fleet managers and drivers have trust in the KeepTruckin brand, but most importantly they have trust in our products and the exceptional service we provide. Q: Are you worried about losing all the brand equity?Ī: The KeepTruckin products are used by 120,000 customers and over 1 million drivers. This decision is not the result of any mergers & acquisitions activity. We have over 120,000 customers, and our products are used in over 700,000 vehicles and assets and by over 1 million drivers. Q: Is the name changing because KeepTruckin was acquired?Ī: No. That’s why we are changing our name to Motive. Ultimately, as the company’s growth accelerates, we decided a name change is the best path for us and our customers. As our customer base in these industries has grown, the name KeepTruckin didn’t reflect the breadth of problems we solve and the customers we serve. Along the way, we realized that we solve problems that apply not just to the trucking industry but to all businesses and organizations that operate in the physical economy - construction, agriculture, manufacturing, energy, public utilities, and many more. ![]() We named our company KeepTruckin because it captured the essence of our mission and the people whom we wanted to serve. Visit to learn more.A: When we started the company, we wanted to build technology that would improve the safety, productivity, and profitability of the businesses that keep our economy moving. ![]() Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. “By identifying the risks, problems, and opportunities companies have, and automatically taking actions on behalf of managers, Motive’s applications improve the safety, productivity, and profitability of physical operations.” “Our technology provides businesses with real-time visibility into their operations and enables AI-based automation of key workflows,” said Jai Ranganathan, Chief Product Officer at Motive. The platform combines IoT hardware with AI-powered applications that automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. To address the needs of its expanding customer base, Motive has launched the Automated Operations Platform. “Changing our name to Motive better reflects the diversity of customers we serve and problems we solve,” said Makani. ![]() While its early customers were trucking companies, today Motive serves a broad range of industries across the physical economy. “And yet, it has been largely ignored by the technology industry.”įounded in 2013, Motive builds technology to improve the safety, productivity, and profitability of physical operations. “Almost 50% of global GDP comes from the physical economy,” said Shoaib Makani, CEO of Motive. ![]() This exponential increase in demand combined with continuously rising expectations is placing unprecedented strain on the industries that power the physical economy - agriculture, manufacturing, construction, field services, trucking and logistics, and many more are struggling to keep up. Expectations around quality, reliability, and speed of delivery are higher than ever. But it’s not just consumption that’s on the rise. As incomes rise, so does consumption - more energy, more food, more housing, more manufactured products. The global middle class has tripled over the last 20 years to more than 1.7 billion people. Alongside its rebrand, Motive has launched the Automated Operations Platform, a combination of IoT hardware and AI-powered applications that connect and automate physical operations. SAN FRANCISCO-( BUSINESS WIRE)-KeepTruckin has changed its name to Motive, underscoring its expanded focus and direction.
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